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	What BankSems Does For You BankSems helps banks build profitable relationships with wealthy individual customers. Since 1982, banks across the country have turned to BankSems to develop more effective “private” bankers and credit analysts, more quickly. Training from BankSems injects knowledge and experience into your wealth management staff for an understanding of your affluent customers and their financial data, producing results more rapidly, and less painfully, than letting lending staff learn from their own experience. Graduates of my training save time, reduce risk, understand their customers’ financial data and their customers much better and make better decisions. They know why and how their wealthy customers (and their customers’ accountants) arrange their financial information to deliver tax and estate planning benefits. They can anticipate the kind of financial information they will get from their affluent customers, and can process that information to “find the cash”. After all, cash repays loans, nothing else. But analyzing the cash flow of small business owners, professionals, and wealthy investors is very challenging…unless you know how to pick apart the accounting tricks that complicate their tax returns and personal financial statements. I have extensive experience with closely held businesses and their owners, and with bankers and credit analysts who want to understand those wealthy customers. That’s why BankSems delivers training that: Quickly unravels manipulations that disguise cash flow to reveal the sustainable future resources that will repay debt; Enriches your interactions with wealthy customers by educating your staff about why borrowers manipulate financial information; Teaches efficient analysis at whatever level you choose for each individual customer, whether that’s my No Questions Asked Cash Flow approach, or an in-depth analysis (or both); Prioritizes key questions to ask the borrower so the bank can make better decisions; Works the way you work, offering flexible delivery options and content customization to reflect your bank’s terminology, process, and market. It takes a long time to “grow” an effective banker or analyst through “learning on the job”. And your affluent customers don’t have the patience to work with staff who don’t understand their world. Every bank has tools for cash flow analysis. Only the banks that apply those tools with true understanding of the wealthy customer gain a competitive advantage in the marketplace. If you’d like to learn more about how I can help you claim that competitive advantage, or even if you just want to chat about serving the affluent customer, please Drop me an e-mail or give me a call Check out my course offerings Explore my answers to frequently asked questions Thanks for visiting BankSems! Michael G. Jellison, CPA President BankSems, LLC © 2008 BankSems LLC All Rights Reserved Unauthorized use of material on this website is strictly prohibited.







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